From Everton’s points deduction to FSG’s recent search for Liverpool investment, the business of football has never been more important.
Both Everton and Liverpool face big decisions at boardroom level, with Everton’s 777 Partners takeover still progressing and Liverpool continuing to try and compete with clubs that seemingly have unlimited money.
Money impacts football at every level, with the big bucks of the Premier League filtering down into the lower reaches of the EFL and non-league football - and our newsletter the Bottom Line will bring you both the latest news in a handy digest but also explain why these things matter and why fans should care for better or worse.
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The Bottom Line will bring you all the happenings around the business of football, with interviews with the people who make the big decisions behind the scenes, as well as delving into the latest in the world of technology, media and finance that could have a lasting impact on the game we know and love.
By subscribing, you’ll get a weekly newsletter straight to your inbox, chock full of talking points from the week and a deeper insight and analysis into why they matter.
Written by Dave Powell, who has been covering football finance for the Liverpool ECHO, The Bottom Line will delve into the stories that matter most.
Dave said: “Football is changing rapidly. From the heavy influx of private capital from North America to the major play by nation states and sovereign wealth funds to get a foothold in the game to aid other goals, the European game, in particular, finds itself in uncertain times and uncharted territory.
“How to satisfy the wants and needs of the biggest clubs, and how to please the commercial entities that pay for much of what underpins it all, have to find a way of meshing with what is good for the pyramid and the wider game across all continents, but most importantly keep fans at the very heart of it all. It is no easy task, with the Premier League in particular threatening to leave the rest trailing so far behind that a futile game of catch-up is all they’ll ever be able to take part in.
“The business of football matters and this newsletter will seek, through insight provided by industry experts and those at the very sharp end of European football and its future, to try and answer some of the questions of fans, and to make sure supporters are well informed as to why these things matter so very much.”
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