A Liverpool college is offering a course that’s aiming to attract a new kind of student.

SAE Institute Liverpool has announced they will now be offering a two-year degree course for "influencers." Social media influencers are people who have built large and active audiences on online platforms like Instagram, TikTok and Twitter.

SAE has started to provide a new degree course titled Content Creation and Online Marketing. SAE Institute provides creative media programmes at four UK campuses in Liverpool, London, Leamington Spa and Glasgow, providing two-year degrees which are validated by the University of Hertfordshire.

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The degree course offers modules focusing on photography, videography, podcasting, online marketing and communications. The institute says students will also work with leading film-making, audio-recording and web design software and hardware to prepare them for the demands of a professional career in content creation.

Campus director Graham Lysaght said: “The course will provide students with the knowledge and skills needed to develop online content that connects with audiences and meets business needs.”

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